01
Choose the trigger and the owner
Define the event that makes a follow-up appropriate: an enquiry ready for a response, a requested next step or another agreed point in your process. Identify the information needed and the person responsible for the relationship.
A captured lead should not automatically become a sequence of messages. Agree when the workflow should prepare a draft, request approval or take a permitted action. Missing context and duplicate enquiries need a defined path to review.
02
Contact permissions come first
Discuss the channel, contact permission and business rules before activating outbound follow-up. The setup must account for replies, opt-outs, contact restrictions and the point at which further automation should stop.
An address or telephone number in an enquiry is not a blanket instruction to run a marketing campaign. The available sending channel and actions must be confirmed for your deployment. This page is not a promise of universal email, SMS or CRM integration.
03
Carry useful context to a person
Decide which replies or situations need human judgment. A request for a different service, a pricing exception or a conversation ready for personal attention should reach the agreed owner with the relevant enquiry history.
If Receptionist is connected, Titus can coordinate an agreed handoff from initial intake to follow-up. All agents are included. Each configured role needs its own instructions, access and acceptance checks; the handoff is not activated by a website example.
04
Review outcomes rather than message counts
Before launch, define the next step you want the workflow to support and the conditions that show it happened. A sent message is not proof of a qualified lead, booked appointment or completed sale.
Test a normal enquiry, a reply, an opt-out, a missing-detail case and a failed delivery using an agreed safe method. Confirm the workflow, usage and commercial terms before starting. No conversion rate, revenue gain or fixed response-time outcome is guaranteed here.